A Studio Built on Experience

I began my professional journey in the late 1990s, working in real estate design, an experience that laid the foundation for my understanding of space, function, and the built environment. In 2000, I pursued an MBA at The American University in Cairo, but soon realized that my true passion lay elsewhere: design.

Following that realization, I transitioned fully into the creative field. My career took me to Canada, where I founded and managed a furniture business while also overseeing operations within a construction company. This hands-on experience gave me a deep, practical understanding of both design execution and project management.

Driven by a desire to refine my craft, I pursued formal education in interior design at Eastern College in Halifax. I then advanced my academic journey in the United Kingdom, earning both a Master's degree and a PhD from Leeds international college LESL.

Today, I am based in Cairo, where I continue to push the boundaries of interior design. My vision goes beyond aesthetics · I aim to challenge outdated practices, address the limitations within the industry, and introduce a new way of thinking about space, purpose, and human experience.

I believe design has the power not only to transform spaces, but to elevate lifestyles and inspire communities. My mission is to contribute to a more thoughtful, innovative, and inspiring built environment, one that allows society to truly shine.